The Creative Nudge - Simple Steps to Help You Think Differently

The Creative Nudge - Simple Steps to Help You Think Differently

Creative thinking is something everyone can do. It's a way of looking at the world afresh, doing new things in new ways, taking risks. With The Creative Nudge, use 'nudge theory' to unleash your innate originality. A new behavioural science that reveals how small actions can have big impacts on our thinking, nudge theory powers this book. Using simple behaviour changes, retrain your brain and live a more creative and rewarding life.

About the authors

Kevin (Kev) Chesters is an inspirational strategist and keynote speaker. He is known for his engaging style, expertise and insights. He is the co-author of bestselling 'The Creative Nudge: Simple Steps to Help You Think Differently', published in 2021. He believes that creative thinking is something everyone can do.

Mick Mahoney. Chief Creative Officer at Ogilvy, London. Advertising creative director Mick Mahoney has won many accolades including the Cannes Grand Prix. Mick's strategic partner, Kevin Chesters, has led creative strategy at advertising agencies including Ogilvy, Saatchi & Saatchi and Wieden & Kennedy. They are partners in a communications consultancy in London, Harbour Collective.