Picto watch black leather band dia 40 mm

DKK 1.098

43379-4120MB

New product

With Picto, Steen Georg Christensen and Erling Andersen wanted to design a ”picture” of time

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With Picto, Steen Georg Christensen and Erling Andersen wanted to design a ”picture” of time. Where traditional watches show the time with the ticking hands, it is the watch face that rotates on Picto, giving the illusion of the earth moving and time passing. Conversely, the hour hand is fixed like a dot on the face, as Picto's only feature besides the minute hand – both in shiny, stylish steel.

Picto's innovative design and technology have taken the watch all over the world and directly into MoMA, the Museum of Modern Art in New York, where the watch is today a part of the museum's permanent exhibition. So it is a modern design icon that Rosendahl is now relaunching in its almost original form. However, the watch casing has been changed to enable the soft, supple silicone strap to glide straight through it, making Picto the epitome of the no-nonsense design that dominates today's fashion.


Lens: Mineral Glass

ATM: 05

Movement:Miyota 2025

Accuracy:  +/- 0,5 sec.in 24 hours

Strap/Bracelet: Leather band

Dial: Black

Size: Ø40mm

Case:IP Black

Warranty: 2 Years

Year of design1984
Product No.43379-4120MB